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Winning at New Products

ebook
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.

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Publisher: Basic Books Edition: 4

OverDrive Read

  • ISBN: 9780465025848
  • Release date: July 12, 2011

EPUB ebook

  • ISBN: 9780465025848
  • File size: 5903 KB
  • Release date: July 12, 2011

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.

Expand title description text