People cannot help but communicate. The ability to generate complex thoughts and communicate them effectively is a central managing activity. To communicate successfully your message needs to be interpreted as credible and appropriate by those on the receiving end.
This book takes you through the essential process of communicating and gives practical suggestions on how to get your messages across accurately so that they are received and understood as intended.
'Communicating well is a two-way process which depends on capturing the attention of others and correctly interpreting what others convey to you. The impression you create is the catalyst to your message and, just as yeast makes dough rise, it is the vital ingredient in communicating.'